Score Big Savings During the 2020 Target Semi-Annual Toy Sale (Up to 75% Off)


lots of toys in Target shopping cart

Dear Target, we love you most in July! 😍🎯💖

One of the best toy sales you’ll see all year happens every July at Target! Whether you’re planning ahead for birthdays, stocking up for holiday donations, or stashing away early Christmas gifts, these amazing toy deals are too good to pass up!

Read on for everything you need to know, plus the best shopping tips and tricks to score up to 75% off at Target’s huge semi-annual toy sale!


1. Watch for Target’s 2020 toy sale to start in mid-July.

shelves showing discount clearance toy pricing at Target

Based on history, you can expect the huge two-week Target toy sale to start in the middle of July, with the biggest 70% discounts coming toward the very end of July. This sale is most likely to start on a Thursday, the day Target stores typically mark down toys.


2. Make your shopping list and nix the toys with bad reviews.

hands typing on laptop with reviews online

Before you shop Target’s toy sale, do some research ahead of time and read the online toy reviews. Even at the deepest discounts, some buys just aren’t worth your hard-earned cash.


3. Get there when the doors open to score your top toy picks.

red Target carts pushed together

This sale is no joke! Customers looking to score the most popular discounted toys are going to arrive early. Beat the crowd by knowing when your store opens and plan to be there early on the first day of the sale. This year, Target may also have more clearance toy inventory available online, too, so you may be able to still shop and save big from home!


4. Know the markdown schedules to save the most.

yellow clearance sign with 50% off tag

When the sale starts, toys are typically discounted at 30% off. Over the two-week sale, these discounts usually increase to 50% off, then to 70% off – and some shoppers have seen select toys go straight from 30% off to 70% off!

The most popular toys fly off the shelves fast, so if there’s something you have your eye on, scoop it up at 30% or 50% off so you don’t miss out!


5. Brands that go on sale include LEGO, Barbie, & Fisher-Price, and more!

target red cart full of fisher price toys

While the specific toys going on clearance this year won’t be revealed until the sale actually begins, here’s a list of some of the top brands we’ve seen in the past during this sale:


6. Price check using the scanners to possibly save more money.

LEGO Marvel Super Heroes set next to red target price scanner

Employees can’t always keep up with pricing during Target’s big toy sale, so don’t necessarily trust the store’s signage or clearance tags. Scan the actual item you want, and you may be in for a pleasant surprise when you discover an even deeper discount!


7. Save an extra 5% by using your Target REDcard.

hand holding target red card

If you’re not already a Target REDcard member, now is the time to sign up! Not only will you be able to score up to 70% off toys during Target’s big toy sale, but you’ll also receive an additional 5% off your total. Plus, as a REDcard member, you’ll get exclusive deals and extended returns online and in the store!


8. Subscribe to Hip2Save so you never stop saving!

Target carts stacked together with woman sitting on top

Subscribe to Hip2Save emails (and even text with us!), so you never miss out on an upcoming Target sale!


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